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LONDON, ON (August 1, 2017)—Today, Billy Bee®, Canada’s favourite honey brand announced a celebration of the surprising similarities between Canadians and honey bees. With the discovery of five sweet similarities (or “bee-haviours”) in mind, Billy Bee is buzzing coast-to-coast to determine Canada’s Sweetest Town.
Today’s announcement includes recognition of five cities that are great examples of the “bee-haviours”: Saulnierville, Nova Scotia; Regina, Saskatchewan; Victoria, British Columbia; Markham, Ontario and Montreal, Quebec.
When asked how honey bees compare to Canadian communities, Paul Kelly, Research and Apiary Manager at Guelph University’s Honey Bee Research Centre responded, “Working with honey bees in Canada has taught us a lot about the social ‘bee-haviours’ that allow them to build successful hives here. These traits —being collaborative, welcoming, sharing, hardworking and enduring—are also part of what makes our country so successful!”
Canada’s Sweetest Town will be determined by Billy Bee using secondary research including data from Statistics Canada about volunteerism, charitable giving, demographics, employment rates and even weather conditions. Billy Bee is combining this with a review of national and regional news media, as well as civic awards to determine which of Canada’s towns best fit the “bee-haviours.”
So far, Billy Bee has discovered that:
The Sweetest Town, set to be announced during National Honey Month in September, will be presented with a donation of $10,000 to go towards bee-friendly gardening initiatives in the community. This is an extension of Billy Bee’s commitment to Canadian beekeepers, one of the major drivers behind the company choosing to offer 100 per cent Canadian honey.
“As Canada celebrates its 150th anniversary, our country’s uniquely sweet personality has been in focus,” says Cheryl Radisa, Vice President of Marketing at McCormick Canada. “Billy Bee recently began offering 100 per cent Canadian honey and through our work with the Canadian honey industry, we discovered strong similarities between honey bees and Canadians. We wanted to celebrate those sweet similarities, because we are proud to say — Canadians are as sweet as honey bees!”
Founded in 1958 and acquired by McCormick & Co. Inc. in 2008, Billy Bee Honey Products is Canada's number one honey brand (Nielsen Markettrack All Channel Latest 52 weeks to June 24, 2017).